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Apple Company Overview

Apple Inc., a US-based company, is a pioneer in designing, manufacturing and marketing of hardware and software of computers, mobile communication devices and portable digital music players. In addition to these, the Company also sells and delivers digital content and applications. The company sells its products worldwide to consumers, small and medium sized companies, government and educational enterprises. The company maintains its unique identity by designing and developing its own hardware, application softwares, operating systems and services to its customers. The company strives to provide its customers with the best user experience by constant investment in innovations and research and development of new products and technologies. The company runs its own sales and distribution channels through its retail and online stores including iBooks Store, iTunes Store, Mac App Store and App Store, and knowledgeable direct sales force to provide the best buying experience to its customers.

The company offers various product support and services to its customers. The support options available to the customers include: Assistance - It provides assistance for using its products through printed and electronic product manuals and built into software products.

  • Online Support - It provides online support to its customers that also include technical assistance and complete product information.
  • AppleCare Protection Plan (APP) - It is a fee-based service provided by the company to its customers that include repair of hardware, web support and few years of phone support.
  • AppleCare+ Protection Plan (AC+) - It is also a fee based service offered in certain countries and includes extra coverage for certain circumstantial damages caused to iPhones and iPads over the APP service.

Apple Technology


  • iPhone
    It is the line of smartphones offered by the company that operates on the Apple's iOS Multi-touch operating system. iPhone smartphones are a combination of a phone, internet device and music player in one device. The latest version of the smartphone series of Apple are iPhone5c and iPhone 5s.
  • iPad
    It is the line of multi-purpose tablets offered by the company that operates on the Apple's iOS Multi-touch operating system. The latest version of this product line is iPad mini with retina display and iPad Air.
  • Mac
    It is the line of desktop and portable personal computers offered by the company that features OS X operating system and Intel microprocessors and the iLife ® suite of software applications. The desktop computers offered by the company are iMac, Mac mini and Mac Pro and the portable computers include MacBook Air and MacBook Pro.
  • iPod
    It is the line of portable digital music and media player device offered by the company. This line of products includes iPod shuffle, iPod touch, iPod classic and iPod nano.

Operating System Software

  • iOS
    It is the multi-touch operating system offered by the company which is the foundation of all the iOS devices. The latest version of this operating system offered by Apple is iOS 7.
  • OS X
    OS X is the Mac operating system of the company with a UNIX foundation is developed to offer the customers with an instinctive and integrated computer experience. The latest version of OS X introduced by the company is OS X Mavericks.

Application Software

The application software offered by the company include: iWork, a digital lifestyle software application suite; iLife, an integrated productivity suite and the professional application line of products such as Logic Pro X, Final Cut Pro and its FileMaker Pro database software.

Displays and Peripheral products

It also manufactures and sells LED Cinema Display, Thunderbolt Display, Apple TV and computer peripheral products.

Apple Certifications

The company offers Apple Certified Trainer Program in two tracks: Apple Certified Trainer for Creative courses and Apple Certified Trainer for IT courses. Technical professionals with Apple's certification are believed to be equipped with the necessary skill sets, technical proficiency and experience to offer the students and customers of Apple the best learning experience. The certification is a credential that authenticates the high standards of proficiency in the technical and digital media technology of Apple and gives a competitive advantage for the trainers in the dynamic technical job market.

Being an Apple Certified Trainer opens up a wide range of benefits including using the Apple logo on resume, website and business cards; access to company's sales web and certification record system; get specialized communications and have access to Apple's Certification and Training email contacts; access to ACT listservs and wikis; sales training online and on iTunes and get discounts on training courses and all Peachpit books.

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